The stages of creating a 2D explainer video: from the idea to the realization

Explainer videos are a great way to communicate information in a clear and engaging way. If you're considering creating a explainer video for your business, in this post, we'll walk you through the key steps from idea to completion, from A to Z.

1. Define the purpose and message of the video
2. Develop a scenario and a storyboard
3. Create illustrations and graphics
4. Animate visuals
5. Add voiceover and music
6. Finalize and publish the videos

Before you begin, it's essential to clearly define the purpose of your explainer video. What message do you want to convey? Who is your target audience ? What actions do you want viewers to take after watching the video? By answering these questions, you can guide the creation of your video and ensure that it achieves its objectives.

Once you have a clear idea of the message you want to convey, you can craft a storyboard for your explainer video. The script should present a coherent narrative structure and include the key information you want to communicate. Then you can create a storyboard, which is a sequence of illustrations or sketches that represents each shot in your video. The storyboard allows you to view the entire video and plan transitions, camera movements and animations.

Once the script and storyboard are finalized, you can move on to creating the artwork and graphics for your explainer video. Use graphic design software such as Adobe Illustrator or specific animation tools to create eye-catching visuals that fit your brand. Make sure the illustrations are clear, easy to understand and consistent with your visual identity.

The next step is to animate the visuals to bring your explainer video to life. You can use animation software such as Adobe After Effects or online animation tools to animate the artwork, add transitions, motion, and visual effects. Be sure to maintain consistency in animations to ensure a smooth and enjoyable experience for viewers.

A professional voiceover can add an extra dimension to your explainer video. Hire a storyteller who matches your company's thon and personality. Record a clear and precise script for the narration and add it to your video. Don't forget to also add appropriate background music that adds to the mood and emotion of the video.

Once you have all the elements of your explainer video ready, take the time to polish it. Revise the timing, make sure the message is clear and the transitions are smooth. Add titles, subtitles and sound effects if needed.