ENFR

The importance of a 2D explainer video

December 12, 2023

In the world of modern communication, information is king, and the way we transmit and receive it plays a fundamental role in our understanding of the world around us. At the heart of this communication revolution, 2D explainer videos are emerging as a powerful tool, transforming the way we share and assimilate information. Their ubiquity in various fields of communication reflects their growing importance. Let's take a closer look at why 2D explainer videos have become essential in our digital age.


  1. Engagement and retention
  2. Sharing and virality
  3. Content diversity
  4. Technological evolution
  5. Universal accessibility and continuous innovation
  6. Training and education
  7. Marketing and advertising
  8. Save time and effort

Engagement and retention

Human beings tend to retain visual information more than textual information. 2D explainer videos capitalize on this preference, offering an effective way to get messages across and ensure they stay in the audience's mind. 2D explainer videos skilfully marry visual elements, animation and narration to tell stories in a visually appealing way. This multimedia approach has the power to stimulate our senses and captivate our attention. As a result, we better understand and retain the information presented. Complex concepts can be broken down into simple, memorable images, making them easier to understand.


Sharing and virality

The advent of social media has revolutionized the way information is disseminated. Thanks to their concise, visually stimulating format, 2D explainer videos are easy to share on online platforms. When an explainer video captures the interest of the audience and offers added value, it has the potential to go viral, extending its reach far beyond initial expectations.


Content diversity

2D explainer videos are incredibly versatile. They can be used in a multitude of contexts, from education to entertainment, advertising to awareness-raising, practical tutorials to emotional stories, teaching to product or service promotion. This adaptability makes them a valuable means of communication for a variety of industries and purposes.


Technological evolution

Technological advances have made video creation more accessible than ever. Powerful smartphones now enable the production of high-quality videos, paving the way for visual communication accessible to all. In addition, intuitive editing software and high-performance mobile devices make it possible for anyone to create high-quality 2D explanatory videos.


Universal accessibility and continuous innovation

2D explainer videos transcend language and cultural barriers. Using primarily visual elements and animation, they can communicate ideas and concepts in a universal way, making them accessible to a global audience. The industry of 2D explainer video creation continues to innovate. New artistic styles, advanced animation techniques and creative storytelling approaches are regularly emerging. This means that 2D explainer videos remain relevant and captivating for audiences.


Training and education

In the field of education, 2D instructional videos have become invaluable tools. They are widely used to explain complex concepts to students of all ages, from infants to adults in continuing education. Their ability to simplify learning and make it more attractive is invaluable. One of the major strengths of 2D explainer videos lies in their ability to simplify complex concepts. They break down these ideas into easy-to-understand visual and narrative elements, making them accessible to a wider audience, including those unfamiliar with the subject matter.


Marketing and advertising

2D explainer videos are widely used by companies to promote their products and services. They offer a compelling presentation of the benefits of a product or service, while establishing an emotional connection with potential customers. 2D explainer videos have the power to evoke emotions through the use of characters, stories and evocative visuals. By combining these emotional elements with factual information, they are able to persuade audiences more effectively. This combination of emotions enhances the memorability and impact of the message, creating a powerful communication strategy for companies.

Need an explainer video for your marketing or advertising ? Talk to our experts !!


Save time and effort

When it comes to explaining a complex concept or process, a 2D explainer video can save an enormous amount of time and effort. Rather than reading long, technical documents, viewers can simply watch a concise, informative video.


In short, 2D explainer videos are more than just a temporary phenomenon; they have become an essential component of the way we communicate, learn, persuade and share information. Their versatility, accessibility and emotional power keep them at the forefront of modern communication. For those seeking to inform, inspire and captivate their audiences, 2D explainer videos remain an invaluable asset.