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Explainer videos : how they can boost your business

November 16, 2023

Dans le paysage numérique actuel, la vidéo est devenue un outil de communication essentiel pour les entreprises. Parmi les différents formats de vidéo, les vidéos explicatives 2D se démarquent par leur simplicité, leur clarté et leur capacité à engager les spectateurs. Dans cet article, nous explorerons les avantages des vidéos explicatives 2D par rapport aux autres formats et pourquoi elles sont une option attrayante pour les entreprises.


  1. Capture attention
  2. Simplify complex concepts
  3. Increase engagement
  4. Reinforce memorization
  5. Improve SEO and online visibility

Capture attention

Explainer videos use colorful and engaging visuals to instantly grab viewers' attention. Compared to static media such as text or images, videos more effectively captivate audiences and keep them engaged until the end. Using smooth transitions, playful animations, and compelling storytelling, these videos deliver an engaging visual experience that helps deliver your message in an impactful way.

Simplify complex concepts

Explainer videos use colorful and engaging visuals to instantly grab viewers' attention. Compared to static media such as text or images, videos more effectively captivate audiences and keep them engaged until the end. Using smooth transitions, playful animations, and compelling storytelling, these videos deliver an engaging visual experience that helps deliver your message in an impactful way.

Increase engagement

Let's imagine that your company offers complex products and services, it can be difficult for your potential customers to understand how they work. That's where explainer videos come in. They break down complex concepts into simple steps and explain them visually with clear illustrations and animations. This streamlined approach allows your audience to quickly grasp key information and better understand what your business can do for them.

Reinforce memorization

They use visual and audio storytelling techniques to reinforce the memorization of information. By combining images, text and a convincing voice-over, these videos allow viewers to better retain the concepts presented. This is especially useful if you want to communicate key messages about your products, services or competitive advantages. Viewers will more easily remember your business and what it can offer them.

Improve SEO and online visibility

Search engines love videos, which can help your business rank higher in search results. By embedding relevant explainer videos on your website or platforms, increase the chances of improving your ranking in search results. Videos can also be optimized with relevant tags and descriptions, making it easier for search engines to find them.

Remember that explainer videos are a valuable tool to boost your business regardless of its size.